Take Control of Your Fertilizer Future Webinar Series



Fertilizer Dynamics in Canada

What is Genesis Fertilizers

Why Genesis Fertilizers Makes Sense

 What Makes Genesis Fertilizers Bankable

Key Success Factors

Learn about the world fertilizer market, Genesis Fertilizers and how farmers can take control of their fertilizer future including:

  • the current international markets and the impact to the Canadian farmer.
    how building a urea plant in western Canada will give farmers control over their supply chain.
  • Genesis Fertilizers and its proposed plan to build a 700,000 MT annual urea plant and seven SuperCenters in Western Canada.


Derek Penner

Chief Financial and Corporate Development Officer, Genesis Fertilizer.

  •  Brings more than 20 years of extensive financial, strategic and business experience in Canada and internationally with Monsanto and most recently with AgraCity Crop & Nutrition

Oliver Mehl

Fertiliser Consultant at Oliver Mehl Fertiliser Consultants

  • Strategic Consultant with over 40 years as a marketing and upstream executive in the fertilizer business.
  • Built and managed a company from being a minor player into a top 5 global leader of the fertilizer sector.
  • Was the divisional head of a major fertilizer distributor and producer for 29 years.
  • Worked on fertilizer project development and the design of marketing concepts for senior financing approvals.
  • Turned a marketing trading company first into a Fertilizer distributor and then into a producer.
  • Assisted in the development of an Ammonia plant and a UAN plant in Trinidad
  • Was involved in adding ammonia production to Mexico.